I am Irina Zassimovich, founder and creative director of the Warmhugs brand.

I am an artist by profession, designer. But my main “profession” is to be a mother of four children.

Being on maternity leave, I, like many, started knitting for my children. They didn’t like to wear hats and scarves, so I started knitting hats for them that they would want to wear.

So there were our fabulous hats – Fawns, Bunnies and Bears.

The children were growing up and I had time to knit to order.

By 2018 , there were already too many orders for me alone and

I couldn’t handle them. The moment came when I had to make a decision – either to quit everything, or to scale up.

I chose the second way.

In 2019, I started to assemble a team of craftswomen and opened

I master OliviMilly!

In addition to creating the softest and most unique things from natural materials, I chose the popularization of hand knitting as my mission. In the era of mass consumption and overproduction, we are changing the world around us and breaking stereotypes.

I want a better future for my children – in harmony with nature!